How we make train travel across Europe more attractive?

Role

As a UX/UI Designer (at Greenberry, Utrecht) within an agile development team (at Elastique, Hilversum), I played a key role in designing a seamless and user-friendly rail travel experience for Eurail/Interrail. My focus was on improving the ease of digitally planning, booking, and navigating train journeys across Europe, transitioning from a paper-only booking and planning system.

Responsibilities

UI & Interaction Design: Creating high-fidelity prototypes and a user-friendly interface for the app, ensuring a visually engaging and accessible design using an already existing brand design.

Agile Collaboration: Working closely with developers, product managers, and stakeholders in an iterative process (2-weekly sprints), continuously refining designs based on user and stakeholder feedback.

Design System & Consistency: Established a scalable design system to maintain a consistent and high-quality user experience across the app.

CLIENT WORKSHOPS

STYLEGUIDE (...BEFORE THE FIGMA DAYS)