How can we further digitalise the newspaper and increase user engagement, activity and retention?

Role

At Tamedia, I led the UX and UI design for the Tages-Anzeiger across its website, app, newsletters, emails, marketing materials, and podcasts—establishing a design foundation for 11 other newspapers across Switzerland.

Responsibilities

Design System & Brand Consistency: Maintaining and optimising the Tamedia design system to ensure a cohesive experience across all digital platforms.

User Research & Testing: Conducting user and usability tests through interviews, surveys, A/B testing, and focus groups to refine and enhance the newspaper websites and apps.

Brand Governance: Ensuring the brand guidelines and visual identity were properly implemented across all Tamedia newspaper platforms.

User engagement: Researching, implementing and testing storytelling formats and layouts to excite readers with dynamic & personalised stories.

Projects

PERSONALISATION TESTING: MY MUNICIPALITY

ALL TAMEDIA NEWSPAPERS BRANDS: Wireframes, USER-PURCHASE-flows and DESIGN for the Abo-Shop

Tages-Anzeiger & Der Bund 'StorifyMe' implementation: Concepting and designing 'Top 5 Stories of the day'

Tages-Anzeiger: WAHLEN Design and data visualisations

Tages-Anzeiger: RESEARCH MOODBOARD for FRONT PAGE USER ENGAGEMENT

FINANZ & WIRTSCHAFT: new user-flow AND DESIGN for ACTIVATING EMAIL ALERTS

Tages-Anzeiger: QUICK SKETCH of user-flow research and design for the re-design of 'My Profile'