How we can accelerate innovation in the waste industry?

Role

As the UI designer, I worked with Nedvang, a recycling company that wanted to better inform and connect people—something their existing website didn’t yet reflect. To achieve this, we ran design sprints to establish a new branding direction, including a refreshed logo that aligned with their mission. The result was a refreshed digital presence that balanced functionality with a more inviting and informative experience.

Responsibilities

Client Collaboration: Worked closely with the client to understand their needs, ensuring the UI aligned with their goals of better informing and connecting users.

Design Sprints: Led UI efforts in design sprints to establish a new branding direction and translate insights into a functional and engaging digital experience.

Cross-Disciplinary Teamwork: Collaborated with the creative director, UX designers, strategists, and developers within the Greenberry team to create a cohesive and user-friendly platform.

UI Design & Accessibility: Designed a visually structured interface that balanced Nedvang’s technical feel with improved accessibility and usability.

Content & Platform Translation: Translated complex recycling data into a clear, intuitive, and visually engaging website experience.

Iterative Design Process: Refined UI elements based on feedback from stakeholders, ensuring an effective and polished final product.